Exterior Wayfinding Signs Essential to Your Business

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Outdoor signs are integral to most commercial properties. Well designed and properly placed exterior signage help customers locate your place of business. However, that isn’t all. You must ensure that these signs are attractive and unique to be effective.

Incorporating your brand-related information is another way of maintaining a cohesive look in all the signage that you have on your property. Building signs have a specific purpose. They need to direct customers to the departments, sections, floors, etc., of your building.

When you hire skilled and experienced graphic designers for this work, they will ensure that the wayfinding signage is easy to read, designed perfectly, and has the right size and shape. They will also help you with understanding which locations are best suited for these types of signs to make them more visible.

Types of Outdoor Signs Options

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Designing wayfinding and exterior signage requires expertise.

Every business has very specific building sign requirements. Sometimes, a certain business might need storefront signs or parking lot signs. However, if you have a larger property, you may need wayfinding and directional signage as well. These features make up a significant portion of exterior signage.

Keep in mind that creating a good impression starts from the outside in. All when customers are able to find directions without too much trouble, it helps to shape their impression of your business, improving the customer experience. If you manage an outdoor shopping center or office park, your property relies very heavily on exterior directional and wayfinding signage.

If you are a smaller business with a standalone location, you can benefit from these signs as well. Sometimes, you might want just some simple directional signs to guide your customers from the parking lot, leading them to the right place. When you get these signs designed with attention to detail, your customers will be more at ease and will be able to read the signs very easily.

Design Aspects of Exterior Signage

There are various things to keep in mind when you are designing wayfinding signage, such as:

  • Opt for customized designs, as they will be right in line with your branding requirements. Professionals will discuss your requirements with you before coming up with solutions that work best for your business. 
  • You will be able to choose things like the size, shape, color, messaging, etc. 
  • There are different types of materials for exterior building signs, and you can select something that suits the outdoor environment.

For more information about our building signs and other signage solutions, please contact us at King Signs and discuss your requirements with our experts.

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