When you’re thinking about how to weave storytelling into your brand, it’s not just your website, social media copy, and email campaigns that count. Having high-quality, personalized business signage is just as important.
Storytelling is a key part of any marketing strategy. It helps a brand connect with its customers by sharing its personal side, generating more leads, and increasing sales.
Using Signage to Convey Personality
Business signage is the biggest and best promotional tool that can be used to get your name out there. When your signs reflect your brand’s message and values, it conveys your personality. You can make that instant connection with your target audience every time they come across your signage.
By bringing out your brand’s personality through signage, you can stand out above the crowd. This is particularly the case when your signs are customized. Whether you want to include your unique brand logo and brand colors or include specific keywords, adding a personalized touch takes your business signage to the next level.
Using Indoor and Outdoor Signage
Signage can be placed both on the exterior and interior of your building. Strategically using signs outside your building can attract customers to your business. Once they are inside, you can reinforce your branding through interior business signage. Interior signs can also be used to guide customers and visitors to the correct departments within the building.
Whatever signage you choose to place on your premises, the main focus should be telling a story and inviting your customers to become a part of that story. Use signs to reflect who your brand is and what they stand for.