One of the most crucial exterior building improvements you can do is building signage, since it can have a significant impact on everything from how customers view your company to how much it is worth. Many business owners feel that any form of sign will do and pay little attention to how important building signs are, but this is untrue. In fact, there are a number of things to take into account when deciding how to build your signs, including the type you want and the location of the sign.
Exterior Signage Types Your Business Needs
The marketing plan of any company must include exterior sign fabrication. Making a strong first impression is crucial because they are what potential consumers notice when they arrive at your building. Exterior signage comes in a wide variety with a variety of advantages. Here are some of the most popular types of exterior signs:
- Directional sign
- Temporary and permanent banners
- Channel letter signs
- Building logo signs
- Lightboxes (used for wayfinding)
- Street signage
Determine Where Your Building Signs Will Be Placed
When it comes to creating signage, location is crucial. While ensuring that your signs are seen by prospective customers and clients, you also don’t want to block windows or obstruct foot traffic. When feasible, signs should be placed at eye level; if they are too high up, people might not even notice them. The positioning of your signs in respect to nearby companies is another issue to think about. Your signs will receive greater exposure if you’re located next to a major intersection than if you’re hidden on a side street.
King Signs can help you with everything from design, to creation and you exterior sign installation. Contact us today!