Vehicle wraps have become a popular way to advertise your business. By displaying your message or logo on a vehicle, you can reach a wide audience of potential customers. Vehicle wraps have proven to have a high message recall rate, with 70% of viewers able to recall the message or logo after seeing it. This makes vehicle wraps an effective way to spread the word about your business and get more customers.
What Is the ROI of a Vehicle Wrap
Vehicle wraps are not only effective in spreading your business message, but they also offer a fantastic return on investment (ROI). When compared to other marketing solutions, vehicle wraps have the best ROI, making them an excellent choice for businesses looking to maximize their advertising budget.
One of the key factors that contribute to the high ROI of vehicle wraps is the low cost per impression. Traditional forms of advertising, such as billboards or TV commercials, can be costly and may not reach as many people as a vehicle wrap. With a vehicle wrap, your message is constantly on display as the vehicle moves around town, exposing it to a wide audience. This means that each time someone sees your vehicle wrap, it costs as little as $.25 per impression, making it an extremely cost-effective marketing tool.
Not only is the cost per impression low, but vehicle wraps also have a high message recall rate. Research shows that up to 70% of viewers can recall the message or logo displayed on a vehicle wrap after seeing it. This is significantly higher than other forms of advertising, making vehicle wraps an effective way to create brand recognition and increase customer engagement.
Another reason why vehicle wraps offer a great ROI is that most consumers interact with them daily.
How Most Consumers Interact with A Vehicle Wrap Every Day Commuters make up a large portion of the population and spend a significant amount of time on the road. This means they are a captive audience for vehicle wraps. Whether they’re stuck in traffic or driving alongside your wrapped vehicle, they have ample opportunity to see and engage with your message. Unlike billboards, which are bound to specific locations, vehicle wraps can go where your audience is, ensuring maximum visibility and engagement. This level of exposure increases the chances of your message being seen and remembered, further contributing to the high message recall rate of vehicle wraps.